One of the most important questions in any MBA interview is ‘Why do you want an MBA?’
The interviewer wants to know what your career goals are and how the MBA program will help you achieve them. They are also looking to see if you have thought about the different specializations available in their program.
1. You want to change your career
This question catches a lot of candidates off guard and you have to portray your full potential with confidence while answering this one. The interviewer wants to know how an MBA in marketing will help you achieve your career goals. You can mention some of the key skills that marketing will provide you with like understanding market research and analysis, understanding consumer behavior, understanding the 4Ps marketing mix and so on.
The interviewer is also looking for you to show some level of passion for the field. He/she will expect you to have some knowledge about the marketing industry, so make sure you read up on it a bit before the interview. You can also discuss some past projects that you have worked on in your previous roles, as this will help to build your case.
Another important aspect to consider when discussing your reasons for doing an MBA in marketing is the fact that it will equip you with the managerial skills necessary to handle different managerial positions. The degree will provide you with the first-hand experience of how businesses operate, their challenges and solutions.
This is a crucial question as the interviewer will want to understand your motivation for pursuing an MBA in marketing and how it will benefit your future career. The interviewer will also want to see that you have done your homework and research about the B-school you are applying to, the marketing department, its faculty, alumni and placement trends.
2. You want to advance your career
A common reason people seek out an MBA is that they want to advance in their current career. This could be in terms of salary, job title, or responsibilities. If this is the case, interviewers will ask how an MBA would help you reach these goals.
Interviewers will also ask why you want to specialize in marketing. They will want to see if your passion for the field is genuine, so it’s important to do your research beforehand. You can also use this opportunity to tell the interviewer a little bit about your past experience in marketing.
This is a great way to show the interviewer that you have a strong background in the subject matter and are ready to dive into it fully when you get to the program. It will also make it clear to the interviewer that you are a good fit for their team and culture.
If the interviewer is a marketing professor, they may go into more detail on your background. They will also be looking for signs that you understand the basics of marketing, such as STP (segmentation, targeting, and positioning). By answering this question, you’ll be able to show that you have a solid understanding of the subject and are ready to dive in. This will give you a better chance of landing the role.
3. You want to make a difference
The interviewers are looking for an authentic answer that will tell them more about your personality and your candidacy. They will be interested in your personal reasons for pursuing an MBA, as well as your motivations for choosing this particular program and business school.
For example, you may be a recent graduate who wants to start your own company, or perhaps you’re working in an industry that doesn’t align with your career goals. If so, an MBA can help you achieve those goals. The interviewers will also want to see how your career goals align with your inclination for marketing.
This question is one of the most important during an MBA admissions interview because it is directly linked to your future. If you don’t have clear career goals, it is unlikely that you will complete your MBA and find a job in the industry you are passionate about.
You can prepare for this question by writing down your career goals and then evaluating how an MBA will help you achieve them. You can also discuss your experiences in your current role and how you think an MBA will enhance your skills. You can even talk about the specific courses you’re interested in studying during your MBA program. This will help you to be more confident when answering the interviewer’s questions.
4. You want to make a difference in the world
The interviewer is looking for more than just an MBA. They are looking to make sure that you understand the bigger picture of business and that you have the ability to see things from an out-of-the-box perspective. This will be important to you throughout your career and your life.
The panel is also interested in hearing about your future goals and how an MBA will help you achieve them. It is important to keep in mind that the interviewer wants to see a clear and logical progression from your current job to your desired position. You should highlight how your previous jobs have prepared you for the next step, and how the skills you have learned will help you in this journey.
If you have applied to more than one school, it is a good idea to discuss why you chose each of them. However, you should avoid lying about any schools that you have not visited or applied to. This will be a red flag for the interviewer.
The last question the interviewer will ask you is “What are your best achievements as a leader?” This is a personal and challenging question that you should prepare for in advance. The interviewer is looking to see that you are a team player, and that you have the ability to build effective teams. They are also interested in hearing about your leadership skills, and how you have used them to inspire others and achieve results.